Author Richard Solomon is a conflicts and crisis management lawyer with 50 years of experience in business development, antitrust and franchise law, management counseling and dispute resolution including trials and crisis management.

What you say can severely limit your options in any difficult situation. When you say what you say is almost as critical.

It is usually not helpful that the first public statements are very self serving. Denial that must later be recanted is not helpful.

Responsible utterances serve you best. Saying that information may be forthcoming when the situation has been carefully reviewed is always yes always better than battle boasts in the beginning.

Public information that is cheerleading is the wrong approach in any crisis management situation. Cheers are for after the storm has passed and you have weathered it.